Graphic Design-A Fundamental Process which is Crucial to Business

The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Importance of Graphic Design:

Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. There are four critical elements that should be seen in every logo design:

• It must be describable
• It must be memorable
• It must be effective without color
• It must be scalable

Fairly obvious really but how does your logo stand up to these criteria? How does your company identity stand out from the competition?

Ask yourself why something is designed in a certain way. Consider why a particular color is chosen instead of its opposite. Why use this font? Why include this particular graphic here? A good designer will think through every detail of a design and only include elements that will add to the design and re-enforce the brand.

Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Think again. If you look at the large corporations you will notice that their brand strategy stands the test of time for many years.

It’s important to find the fine line between spending too much and making sure you are devoting sufficient resources to effective and professional marketing, including graphic design, public relations, and advertising. . A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

It’s vital to make sure that the marketing materials you use to promote your business look professional and send the right message. Unless you are a trained and talented graphic design professional, it’s probably not a good idea for you to create the artwork for your marketing materials yourself.

Every brochure, advertisement, and business card that you pass out plays an important role in establishing the image of your company. The same is true of your company’s logo and website. The graphic design skills and techniques used to create the materials that represent your company to prospective customers and other individuals establish your company’s corporate identity. Why would you risk sending the wrong message about your business by relying on amateur graphic design work that you create yourself?

It’s vital that the person you hire to design your logo and create the rest of your marketing materials, it’s important to select one who understands marketing principles as well as the principles of effective graphic design.