How Could A Recession Affect Online Businesses?
You cannot fail to have noticed that the worldwide recession is now in full flow. Everyone knows that recessions come and go, but that doesn’t make it any easier to deal with the effects it has while it’s here. But while we all watch bricks and mortar businesses struggling to cope and trying not to go under, what has happened to the internet businesses? In terms of the recession itself it is still early days, so we won’t know the full effects until some time in the future. But there is every reason for us to suspect that online businesses will suffer less than offline ones. This is mainly because people expect more of a bargain online.
But while we all watch bricks and mortar businesses struggling to cope and trying not to go under, what has happened to the internet businesses?
In terms of the recession itself it is still early days, so we won’t know the full effects until some time in the future. But there is every reason for us to suspect that online businesses will suffer less than offline ones. This is mainly because people expect more of a bargain online.
Of course, every problem has a solution and many businesses actually make things worse for themselves. This is because they automatically cut down on advertising, as they think of this as being a cost they could do without. And what happens when they do that? Fewer people know about their business and they end up taking less money as a result – which leaves them more open to vulnerability.
Perhaps this is one of the reasons why online marketing is well worth doing. When you think about it, it is a lot more versatile and usually much cheaper than advertising elsewhere. And when it comes to things like search engine optimization, some aspects of it can be done without any cost whatsoever.
One clear advantage that online businesses have is that they have far less in the way of costs than traditional bricks and mortar businesses have. For example, it is a lot cheaper to keep a website up and running than it is to keep a shop open, no matter where it might be situated. That means you do have a far better profit margin than you would in a shop, and you can afford to lower your prices slightly (or even quite a lot) if you need to.
It is clearly this versatility that puts the internet ahead of the streets when it comes to shopping. That is why it is much better placed to weather the effects of a recession than the more mainstream shops are.
But in the end it is down to the individual in charge of each business to determine to a certain extent how that business fares. Some online businesses will probably not even realise that there is a recession, while others will no doubt fall by the wayside. It is clear though that because of the environment they exist in, internet businesses have a better chance of lasting the course and getting through the recession in one piece.
The recession has also resulted in more people going online to find better bargains than they can get in the high streets however. This action alone could result in a much less bumpy ride for the internet businesses – and a much bleaker future for the high streets.
It will be interesting to see who is left standing at the end of the day.
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Web Profits specialises in search engine optimization, online marketing & web design, helping businesses generate profits from the Internet. For a free report on 'The Secrets of Online Marketing for Offline Businesses' visit Web Design.