One of the most important decisions any Realtor can make would be in choosing the right Real Estate Domain Name for their site. This will be part of your real estate brand and would therefore require your careful consideration. For arguments sake, lets say you choose to use yourname.com and it becomes a really good brand, what will happen when you decide to change direction or want to retire? Will it be easy to sell it as it is tied to your name? Probably not.
As real estate agent you want to build a solid brand that can be sold for a mint one day. You do not want to complicate matters by using your name as part of your real estate domain name.
Four Key Points to Consider When Selecting Your Real Estate Domain Name
There are four main points that are worthy of your consideration when choosing a domain name for your Real Estate Agency.
Length of your URL - While its been said that shorter is better, geo-specific content is very important when it comes to real estate. It is suggested you use either one or two syllable words as it sounds so much better, and proves to be great to remember when you are heading towards the location. However, something like - SanDiegoRealEstateHomesforSale.com can come across as way too lengthy. Not only does it prove difficult to remember, but it is stuffed with keywords which won’t go down well with the search engines. The object is to create a very powerful brand that is inline with your content.
Easy to remember - You would have made a poor decision if your audience can’t even remember your Real Estate domain name first off. Say your have a real estate site about San Francisco, then you could simply tag at word to it that is easy to remember. Something like Report, News, Wave, Voice, Cafe, etc. An example of this would be; SanFranciscoRealEstateVoice.com or MiamiRealEstateWave.com
Relevance to your audience - This is where the creative juices comes into play. It can be great fun choosing a real estate domain name that has a strong influence on your audience, instead of being overly concerned about keywords and SEO. You will have a strong chance of winning your audience over to you on their first visit with domain names like:
The impact you get to have with domain names like these can be just what you need to brand yourself and be seen as uniquely different from so many other Real Estate Agencies out there.
Dotcom is better - Our advice to you is to avoid anything other than dot coms. It would be considered a wise move to purchase dot net and dot org in addition to your dot com to prevent others from stealing your fire. You could have some additional content on your other sites that are not dot coms and link it to your dot com site. This is a powerful SEO technique that will serve you well.
You cannot go wrong in applying the four key points when wanting to select a domain name for your Real Estate Agency.
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