How to Explain to Your Boss Why Website Optimization is Important

Anyone who plays a role in website maintenance, management and marketing knows the importance of website optimization and that it can be difficult to understand the different methods involved with it.

SEO is very important to any website and even though you may be fully aware of the importance of it in the success of your website, it may be hard to explain to your boss. If you need some tips for explaining how important SEO is, here are some ideas to help you convince your boss:

1.Link Building is Very Important – explain to your boss that having good SEO links on your website is similar to the importance of getting the most votes in an election. The more votes that your website gets, the higher the search engine rankings are. The higher the search engine rankings of a website, the more traffic you will get. You can suggest using tools such as IBP to help build quality links on your website.

2.Know that there are different kinds of links – when it comes to search engines, they do consider how relevant a link is on a website. If you have links on your website that are leading to irrelevant websites, search engines might pass you up. Links from websites that contain inbound links from other sites on a similar theme count more than those from unrelated websites.

3.It is important to keep creating quality links – it is not a matter of simply initially building links on your website, it is important for SEO and high search engine rankings that you also continue to add and build links on your WebPages. You need to keep it up and continue to build onsite content.

4.Know that buying links can get your website in trouble – search engines do not like paid links because they see them as a way of manipulating their systems. Google will often penalize websites that buy links. If you want to increase your SEO it is important to play by the books and not buy links to put on your website.

5.Using redirects can also cause your website problems – spammers have been known to use redirects in the past and search engines are aware and have problems with this. If you do end up using redirects, make sure that they are only 301 redirects.

6.Know that having duplicate content on your website can cause problems – search engines want to be able to return different results on their search pages, and they want only one copy of documents in their results. For best SEO do not promote more than one domain name for each website.

7.Web pages should be optimized – know the importance of having SEO techniques for your website. Search engines can use software programs to be able to index different web pages.

8.Keywords are important – know the importance of having SEO keywords in the content of your website.

Following these simple will help you convince your boss of the importance of incorporating SEO as a valuable addition to your online presence.