How to keep your site in the search engines and attract customers

Adding news features is a great way to tell people who come to your site about how great your business is doing. Keeping your website content up-to-date not only reflects your organisation in a good light to visitors, it can also help you climb the search engine rankings.
Simply adding news features about anything that’s happening in your business can help keep your site up to date and also keep your customers more informed. Whether that’s telling customers and suppliers about big orders you’ve won, any new products or ranges you have, or how your company will be affected by a recent news story or if you’re doing really well any awards you’ve won or are nominated for.
There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content. It’s also great for keeping your customers informed. Just by displaying and featuring a new product or adding to a range you could find that this is the first time someone has realised you actually sell that product or service.
An online shop can have as many categories as you like, with full product management including multiple product images to give your clients plenty of information to help them buy from you with confidence.
Even if you dont actually sell anything online, you are still selling your business to the visitors that arrive onto your site.
The easiest way to begin to address their needs is to look at the layout and design of your site. First impressions count, so by making sure that your site is up-to-date, well laid out with good use of copy, your business will demonstrate that it takes pride in its product or service. A site that doesn’t look as though it has been updated or changed for some time won’t instil much confidence in your
The problem with a lot of advertising is that it is often being shown to people who have no interest at that time of using your products and services, only a very small percent of those who you market to are going to be compelled to pick up the phone or email you.
Well this is pretty much how Pay Per Click advertising works on the internet.So what is an adwords campaign? Well simply put an adwords advert is a way of paying to get a high result in a search engine. Try this - perform a search on Google for ‘Property in Spain’. The results at the top of the page with the light blue background and all of the results on the right side of the page are adwords - paid for adverts. The owners of these ads have bid to have the adverts displayed on the page when a certain search phrase is entered into the search box – they only pay for the advert when someone clicks on it, which will take them to a page on their website.
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