How To Make Your Money Stretch Further With PPC Advertising

The most important part of any pay per click advertising campaign as far as you are concerned – apart from getting lots of extra traffic to your website that is – is that your money goes as far as it possibly can.Now it probably won’t surprise you to know that bidding on the term ‘credit card’ will cost you far more than it would to bid on the term ‘grasshopper’. You’d be looking at dollars rather than cents – and a lot more competition to boot.So what do you do if you have a website which is all about credit cards, and you can’t afford to compete with the big guns that can afford to pay $30 or more per click?Simple – you change your focus to make your money go further.Incidentally this applies whatever topic your website happens to be focused on. Unless you have chosen a real niche topic to design your website around, you are likely to have a reasonable amount of competition to go up against whenever you create a new pay per click campaign. The key to success – and to making whatever budget you have stretch as far as possible – is to make sure you bid on the keywords that no one else is targeting, and that will bring in exactly the kind of people you are looking for.Now you want to ensure that whatever terms you bid on are relevant to your website, so make a list of keywords you have used in your site that could be good to bid on as part of your pay per click campaign. You can make good use of Google’s keyword tool here to find out what kind of figures you would be looking at per click to bid on certain terms, as well as what position they would come in. By making use of this tool you will be able to find the best terms to use which will bring you the most targeted traffic, while also ranking fairly low in cost.Another good point to remember when you are looking at making your budget go further is to set daily limits on how much you can spend. If you have a monthly limit you won’t want to be spending it all in the first couple of days, so divide it by the number of days in the month and set that amount as your daily limit.This also has the benefit of allowing you to test the reaction to the keywords you have chosen, without losing a lot of money in the process. It could be that the first keyword you bid on doesn’t bring the desired result; in which case you will want to try another one.It always pays to be cautious when you try out pay per click advertising, especially for the first time. While it can bring excellent results very quickly, you need to do your homework and make sure you know what you are aiming to achieve in order to have the best chance of achieving it.