Twitter analytics can help you in drawing constructive conclusions for your social media campaigns. These can go a long way in helping you decode this data and ensure brand success.
Twitter is one of the most prominent social media platforms. It is a platform that has changed the digital marketing landscape and how brands communicate with their audiences.
Every major brand and marketer is investing tremendous resources to increase their social media presence and to improve customer relations. Although, all business ventures or brands ultimately aim at increasing ROI and sales while further improving their strategies for the future.
However, even seasoned marketers struggle to develop full-proof strategies to guide traffic and increase sales. You need an effective Twitter analytics tool that can provide valuable audience insights to enhance your targeted marketing campaigns.
TrackMyHashtag
TrackMyHashtag is an AI-driven paid Twitter analytics platform that can provide you with analytical insights. These analytical insights can help you plan effective strategies that can not only increase engagement or traffic but also conversion rates for your brand.
Key features of TrackMyHashtag,
Benefits of Twitter Analytics
Now that you are aware of the benefits of TrackMyHashtag, let’s dive into the ways you can leverage the insights to boost traffic and sales.
TrackMyHashtag can help you gain access to comprehensive analytical insights about your Twitter profile and followers or of any public Twitter account. You can gain access to key audience insights that can help you shape effective social media strategies. Precise analytics can also help you predict future events or help you measure the impact of past strategies. This can help you analyze which marketing strategies are effective for guiding traffic and increasing conversion rates.
TrackMyHashtag can help you analyze the historical Twitter data of any public Twitter account. It can help you find and engage with influential accounts that frequently engage and add value to your Twitter profile. You can further analyze the accounts of these influencers to identify the right brand advocate to promote your brand.
Even if you do not partner with the influencer to promote your brand, their positive feedback (tweets) can help you gain users’ trust. Honestly, what would you suggest, a brand’s advert or genuine feedback from a user?
Gaining new followers is important, but it is equally important to keep the existing followers engaged. Building an engaging follower and steadily increasing it is essential to increase traffic and sales number. TrackMyHashtag can help you identify resonating content topics you can leverage to plan an effective content strategy that not keeps the audiences engaged but also increase your social media presence.
An effective Twitter analytics tool can help you analyze the performance metrics of any public Twitter account. You can get precise reach, impressions, and engagement statistics. It can help you analyze the impact of your implemented strategies in real-time. It can help you improvise strategies in real-time if the key performance indicators are low.
Closing Thoughts
Twitter analytics is now an irreplaceable and key factor that can help you turn the tides of social media popularity in your favor. Now only can it help you analyze your brand’s Twitter profile, but is also capable of analyzing your competitors’ social media moves.
TrackMyHashtag is an amazing Twitter analytics platform that can streamline the task of analyzing your Twitter profile to gain actionable insights. Do give it a try!
Historical Twitter Data: How to Search Old Tweets Posted Years Ago?
Out of all the social media platforms, Twitter is widely known as the fastest medium for accessing the latest news and a platform for users to share their opinions. Many businesses and brands also use Twitter as a customer support mechanism.
How to Track a Hashtag on Twitter? - Uses of Hashtag Tracking
Hashtags were originally used on Twitter to group similar posts, tweets, or content together. Chris Messina suggested using # sign before a keyword to group it. So, when someone wants to search for tweets related to ‘Nike’, they can just type the ‘#nike’ and all the tweets with that keyword will appear on the screen. This is called hashtag tracking.
Twitter hashtag Analytics : How to analyze and use analytics to improve Twitter Marketing?
So, you finally started promoting your brand on Twitter. You set up your Twitter profile, respond to customer queries and issues, post news and updates consistently. You even engage with influencers and your most dedicated followers. Well, that really great! But what do you do beyond that? How do you measure success or the impact of your Twitter marketing strategies?
