By the use of keywords, your are often either asking the search engines for what you are looking for, or doing some research about what other users online are looking for. This practice in marketing terms gives you a lot of power when you get refined and accurate in matching the searches' keywords to what you offer them to solve their problems.
Every time you research niches or domains, trends, products etc. you are using keywords to find the relevant information you require, getting an insight into the meaning of many metrics that you need to conduct your business online. In other words, you are researching relevancy, audiences, interests, competition and many kinds of important data that can, by refining your keyword selection, make your niche a powerful business online.
What is a niche? It is just a subset of a market; generally a smaller section of a main market. For instance, you can like sports in general, but if you happen to like Basketball most of all, this section of the broad “team sports” market could be your niche, and within Basketball itself, there are many niches as well, like “Basketball Training”, Basketball Shooting, Basketball Skills, etc. etc. each niche, with your keyword research, having different types of data relating to monthly searches, estimated traffic, QSR (Quoted Search Results), SEO (search engine optimization), keyword quality indicators (KQI), domain availability and more.
Interpreting the data of your keywords is very important for your research. You are going to look for decent search volumes, in the order of a thousand searches a month for your main chosen keyword, without too much competition, green or yellow lights for your KQI and high number of SEO results with preferably a domain name containing your chosen keywords if possible for a .com domain. But you can also achieve good results with lower searches per month and with a much targeted long keyword phrase that makes up the domain name, even if it is a .net, when you gather good relevant targeted content.
When you look at the KQI (keyword quality indicator) results and you find red, don’t bother with that keyword or keywords, since they are not targeted enough, in other words they are too broad and difficult to rank for in the search engines. The quoted search results or QSR should interest you when they are low, as near as 0 as possible, indicating the low level of competition, preferably under 350 or lower.
Going back to the KQI results, the system of lighting the keywords that some keyword research software programs have, is very informative since a green light tells you straight away that the keyword in question is a good one to use, it is a quality keyword; yellow is a bit tougher and sometimes you can chose it too, depending on how other metric results affect that keyword.
If you get to like doing keyword research, you are bound to find excellent keywords that can lead you to purchase good domains that in themselves, can one day be very valuable for you. And find, therefore, different profitable niches when you get a website done for those domains. Just think, having a website with a domain that contains your main keyword, and with very relevant content that answers your prospects’ questions and solve their problems, is bound to end up high in the rankings of the main search engines.
And that will happen when you manage to bring lots of traffic to your sites. How? You’ve probably heard about using video marketing, email marketing, PPC (pay per click), adsense, banner advertising, word of mouth, using audio etc. There are many ways to advertise your sites, to get a greater volume of searches for achieving greater results in your online marketing.
You can also simply brainstorm your preferred keyword research tool to find niches that you like or that you have some knowledge of, so that making web sites for those niches is enjoyable and profitable. Doing this consistently is key for your success online, finding keyword selections for making your niche or niches a powerful online business.
G Calvo
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