Ken Webster

Mining Generic Links

Webmaster Forums have indicated belief that "Reciprocal" Links hold less value than "Generic" links in more recent Search Engine Algorithm changes. "Generic" IBLs or BLs as they are more frequently being called, are incoming links that you don't reciprocate a link with. We believe that link swapping to gain more links has been shown to promote Sites without proper relevancy. Recent history is replete with "Gray Hat" and "Black Hat" SEO shady practices exploiting that Search Engine algorithm deficiency. We believe that there is sufficient evidence to show that recent SE algorithm changes indicate they have started diminishing the value of reciprocated links, as they also seem to have been relegating multiple links under one top domain, such as in forums and blogs, to help decrease "Spam".

The Search Engines maintain user popularity through perceived search relevancy. Search Engine users democratically select which Search Engine they feel yields the most relevant returns. It only stands to reason that the most relevant will be the most popular, garnering larger "slices" of the revenue "pie", estimated at $12Billion USD in 2005.

The 4 best methods to build low cost "Generic" IBLs are:

1) Keep adding content depth and uniqueness. - This is the oldest, most stable proven "White Hat" SEO (Search Engine Optimization) method. Provide content uniqueness and depth on a timely basis and not only will you find that your stats reveal more return visitors than the SEs deliver but you will find that links to the targeted Site are picked up automatically, without costly effort. You will also find that freshness plays a key role. The search Engines tag your Server's "If Modified Since Header" and key on updated pages for Site "spidering"frequency and depth. This is clearly stated in the GOOGLE Webmaster Guidelines; "Technical Guidelines #3"

2) Submit To Relevant Directories- and beat your head and fingers on the keyboard, submitting till they are sore, and then do it again till they hurt. Make sure and hit all the local, regional and country business relevant directories you can find. Do research for directories that are relative to the targeted business being listed. Another good place to start is in the GOOGLE Directory. Click on any targeted topic of interest and you will find a relative "Directories" Category under each.

3) Press Releases -. This is an extremely favored way to gain Generic Site Links, Press, Customers and Targeted Traffic all at once. Read the Press Release that came out today (Feb. 28, 2005) from the Search Engine Strategies 2005 Conference & Expo, entitled; "Search Engine Marketing Pros Turning to News Search Engines and News Release Optimization to Meet Clients' Needs".

Many times a member of the Press that picks up a News Release will contact the author or business owner for an interview. Become a member of PRWeb and get started today. It cost nothing to sign up and Press Release contributions range from FREE - $$$, corresponding with scaled benefits. Tips on
Press Release Writing can be found here.

4) Article Submission - Timely Professional articles can be submitted, are picked up, published and syndicated all the time. If you are fairly knowledgeable and can professionally write, even short articles addressing timely interests, chances are you will be published fairly easily.

With a little research, you can find many Sites that accept articles related to any topic you publish.

How and where to publish Articles, will be the topic of another Mountain Eagle Marketing Article soon.

Ken Webster

Mountain Eagle Marketing

Source: Free Articles from ArticlesFactory.com

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