Google has recently rolled out a new core algorithm update. It is the third algorithm update of the year. As an SEO company in Mumbai, having an eye on the core algorithm is very important.
What exactly is an algorithm update?
An algorithm update means that Google has made some changes in the process of determining the search engine results rankings. These algorithm updates can be small, but even the slightest changes in the world’s largest search engine can have a drastic effect on a digital marketing company in Mumbai or any part of the world who strive days in and out to generate leads for brands.
Google algorithm updates happen on a very regular basis. Keeping track of all the updates frequently is not possible as these updates happen virtually almost every day. Being an SEO company in Mumbai and catering to clients around the world, we at Logicloop are glad that these small updates do not have much effect on the SEO process.
Core Algorithm updates:
Core algorithm updates are extensive updates. They include some major adjustments. Changes are made in the fundamental algorithm, powering the Google search engine. Google is the most popular search engine in the world, and it makes sure that it is updated according to what content people write, post and read.
Being a digital marketing agency in Mumbai, we can say that these core algorithms can be very stressful for SEO professionals, as the rankings of a business, can change drastically overnight.
Unlike the small updates, Google announces the core algorithm updates in advance or on the day of the update. Google sometimes issues some guidelines regarding the changes or does not inform anything at all.
December 2020 Core Algorithm Update:
Google started rolling out its latest core algorithm update on 3rd December 2020 around 1.00 pm ET. This update was global and not dedicated to any specific reason. It is a broad core update that Google releases every few months. Usually, a core update is released in three months, but this time, it has taken seven months.
Impact:
As per some data search companies, the December core update is very vast and extensive. It is slowing down concerning fluctuations, but the biggest change happened the next day on 4th. Since this update has been rolled out just before the holiday season, it might have some impact.
Things to Consider:
It is very important to consider that Google core updates like these will have an impact on the SEO process. To avoid this stress, conducting SEO audits often can be of great help.
Previous Updates in 2020:
The previous Google Core Algorithm update was in May 2020. Even that update was big and broad and took more than a couple of weeks to roll out completely. Before that, a core upgrade was released in January 2020 as well.
Logicloop is a digital marketing agency providing SEO services in Mumbai. Our team of SEO professionals will help you maintain the right balance, even during core Google algorithm updates.
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