By targeting adverts trough its new system, MySpace wants to show that it is offering more to advertisers than Facebook. Indeed the first phase of its new advertising sales system called "hyper-targeting" will allow advertisers to use some personal information that users put on their profile to sell personalized advertisement.
Yahoo! announces new advertising deals
Yahoo! will be offering discounts to its Gambling and Finance advertisers, in order to improve "partner quality" and increase advertising revenue and investment in the company.Youngsters spend more time online than watching TV
A recent survey has shown that 16-24 year olds use the internet more often than they watch TV – 82% use the internet between 5 and 7 days a week while only 77% watch TV as regularly (a decrease of 5% since last year). 48% of these youngsters have also admitted to watching less TV now because of the internet.AOL expands Truveo\\\'s availability
AOL will be launching Truveo (a video search engine) in the UK, following its success in the US. This company is looking to increase its online presence by also launching the search engine in France, Spain Germany, India, Japan and Korea.