“Problem with Google Adwords? Try these tips.”
Google Adwords can raise the cost-per-click level on you at anytime. Learn ways to lessen this problem and implement a diverse set of advertising strategies.
For example, let’s say that you are running a Google Adwords campaign. The Google Adwords campaign works well when you set up a pay-per-click campaign using 250 keywords for your website. Initially, the minimum cost-per-click was $0.06 and the maximum cost-per-click was $0.10. You run the campaign for two days and your Google Adwords advertisements place high as #1.
Then a few days later you are stunned by Google’s response. Google says that you now have to pay a cost-per-click of $0.50. It leaves you to wonder how the cost-per-click suddenly sky rocketed. Are other advertisers paying for the same keyword phrase? Why is Google increasing the cost when you have very specific keywords?
Google has various rationales as to why they suddenly up the cost-per-click price. First of all, you may not pay $0.50 per click even though Google raised it to this new level. It depends on who else is bidding for the keyword. Therefore, you may actually end up paying much less per click. So don’t take the number at face value. You can accept the $0.50 per click value and watch it closely. Test it out.
What if you are uncomfortable with the high pay-per-click cost and don’t even want to risk trying it out? There are a few things you can do in this case. You can try switching from a “keyword targeted” strategy to a “site targeted” strategy.
Open up your Google Adwords campaign and “pause” the keyword targeted option. Activate the site targeted option. You can target specific sites regarding your topic. You can pick and choose what sites your advertisements will be on. The site targeted option is a little different from the keyword targeted option in that it does not run on a cost-per-click model. Instead, it is based on a cost-per-impression model. Running a site targeted strategy may be your best bet at combating high cost-per-click levels.
Another suggestion to alleviate Google Adwords problems is to try running a different advertising program called Adbrite at http://www.adbrite.com. Another option is to run a keyword advertising program on http://www.msn.com.
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ABOUT THE AUTHOR
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.