Your website has
been designed and built. Now you need to publish and promote your website in
order to generate sales. The following points will guide you along the process
and will help you to avoid some of the mistakes.
Selling Online:
Add a PayPal button
You can list and sell your
products on eBay and Amazon
You can build your own
e-commerce store using a Web designer or template based Web store
Your e-commerce software should comply to the following:
Can the software grow with you business?
Can you include special
offers?
Does it include a newsletter,
e-mail, guestbook, blogging and affiliate linking?
Is it easy to highlight your
top sellers?
Does it include effective
sales analysis?
Does it allow you to offer
volume pricing?
Study Amazon.com for some
store ideas
To ensure high rankings on the search engine results pages,
use SEO effectively:
Get the most from you URL - be creative
Use the most effective
keywords (high search volume and low competition)
Create search-friendly page
titles incorporating your keywords
Highlight your keywords
Focus on your keyword density
(between 3% and 5% for pages with a lot of text, less than 10% for pages
with less text)
Emphasize your text links
Include variations of your
keywords
Link every page to other
pages on your site
Make sure it is easy to
navigate for your customers (resources: Google's Webmasters Help centre,
The Backlink Assistant, Search Engine Marketing Professional )
Test your site:
Checking for spelling and grammar more than once
The consistency of your pages
and navigation across your site
Test all of the links
Can your pages be printed
Submit your site for customer
reviews
Ask the following questions:
Will your customers
understand or have questions about the information on your site?
Does your website flow and is
it easy to find your way around?
Do your pages load quickly?
Do the pages print ok?
Are the videos, audio and
images the right size?
Are your products and
services clearly displayed?
Is you shopping cart easy to
use and is your shopping cart trust worthy?
Are all of the forms easy to
understand, fill in and send?
Test your site across all
browsers and make sure that your site works on all platforms and operating
systems
Thank you for taking
the time to read this article. Use an optimization provider on the web for
additional information.
