The Design Principles behind an Effective Shopify Site
In the traditional retail setting, a store’s look and feels have a huge impression on potential customers. Brick-and-mortar stores spend thousands of dollars to arrange and design their interior spaces, and statistics show that this is money well spent because the experience of being inside a retail location affects sales. There are even experts in retail interior design who devote themselves to mastering basic store design features in order to effectively arrange brick-and-mortar spaces.
ECommerce doesn’t have a physical space, but an online storefront has a very similar purpose and effect on shoppers. When it comes to eCommerce, the look and feel of your website mimics the interior design of a retail location, which is why the role of your Shopify designer is so important. Just as brick-and-mortar stores engage interior designers, web stores can look to experts in layout, color, and design trends to create their shop.
Surprisingly, many of the design principles employed by interior designers translate to the online stores created by a Shopify Designer. While other trends may change, these basic concepts remain a steadfast part of any good design.
Building Balance on Your Site
Building a website with good usability is just as important as appearance when it comes to making sales. Therefore, a good Shopify designer takes note of where these two pieces of web design intersect to work together.
Upping the Ante with Emphasis
Emphasis, though, is a step beyond contrast. It consists of highlighting certain elements on a website through the use of size, typography, color, and shapes together, all of which can help move a shopper’s eye to a specific point. For instance, this technique can be used to showcase the checkout button on a product page or draw attention to new merchandise. However, the most important point to remember about emphasis is that if overused, it defeats the purpose of applying the concept at all.
Ensuring There Is Unity
However, there is a second layer to the concept of unity. Art theory proposes that the human brain naturally groups small elements into categories. When we look at a website, for instance, we look at it as a whole and then as sections. The more appealing, organized, and logical these groups are, the better.
Looking for a Web Designer?
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR