With its wide reach to people belonging to almost
all strata of society cutting across geographical boundaries and
getting past other obstacles, Facebook has emerged as one of the
undisputed leaders for advertising your business. If too have been
eying this opportunity to bring your business or services into the
notice of millions of web surfers out there, the following tips may
help:
Using Social Ads: If you want to create ads for
specific clientele based on their age, location, sex, education level,
keywords, political views, workplaces, and relationship status, you can
use social ads on Facebook that come with the option to pay on a CPM or
CPC basis. With such ads, you can get quick feedback on your offerings
from your target audience and even have an insight into the suggested
bid range that can help you achieve your desired level of impressions.
Placing these ads in the News Feed is an option that will help you get
good click through rates. You can even use these ads to target friends
of users who have recently visited your Facebook Page or got engaged
with your brand in some way or the other.
Sponsored Groups: You can purchase a link on Facebook
to sponsor your own group and host message boards, ad content, and more
to advertise your wares.
Integrated Opportunities: If interested, you can get a
Facebook sales representative to help you explore ways of integrated
advertising opportunities than are offered through the Social Ads
service.
Polls: If you want to have some data related to your
targeted audience, polls on Facebook are an easy way out to quickly
conduct online research. Since the results are streamed to a dashboard
in real time, you can easily analyze the data by sorting it based on
gender and age. If you can chalk out your targeting preferences well,
you will be able to get hundreds of responses within an hour!
Creating your own surveys or games: Facebook users
earn AceBucks when they take part in a survey or play games. These
AceBucks can be cashed on later to buy real-life prizes like iPods and
Wii systems. You too can use this craze to create your own survey or
games with an eye on promoting your business, and send out invitations
for Facebook users to play.
You can also approach
application developers to negotiate a sponsorship directly with them,
thus tapping into the integrated opportunities available for Facebook
applications. With a wide range of opportunities and applications to
advertise your offerings, Facebook surely has the ability to become an
advertiser's paradise. So, use it to your own advantage now!
