What are the steps you need to take to build an internet marketing strategy to get drive visitors to your site, convert them to sales leads or even better sales, and continually build up a relationship with them.
I recently read some statistics from a Microsoft survey published in November 2007 about the cost of websites that are invisible to search engines. It may be that you are looking at a very attractive and flashy website but it will do no good for driving traffic to your website. Microsoft found that UK businesses were wasting over £3 Billion on websites that were virtually invisible to the search engines. The Microsoft survey went on to explain the reasons why business owners don’t do anything about it – this is what they said: 33% said that it was too complicated, 44% said it was too time consuming, 56% said it was too expensive. Of those who did do something, 76% said promoting their business on the internet brought an immediate increase in sales.
Do you think your website adds into that 3 Billion pot of wasted money? There are things that you can do for your website just by understanding a few basic principles about internet marketing. It really is a bit of a strategy and while some things happen in order, others have to go on at the same time.
Firstly you will have to work out how to drive traffic to your website. You can do this easily by understanding search engine optimisation and getting your site to the top of search engines for phrases that will sell your business, I think that search engine optimisation is a slow burn but there are other quick wins, if you it properly pay per click advertising can do wonders for your visitor rate.
Once you have driven customers to you site, you have to work out what to do with them. Creating a relationship with visitors by offering something of real value, for example a free report, which will be free to you but invaluable to the prospective customers. The customer will then feel that you really care about them.
Once you have got a relationship going with a prospective customer by giving them something for free it is then the part where you have to keep in touch with your prospects /customers via blogs and email marketing. Email marketing is a relatively low cost way to keep building a relationship with a customer and create awareness of what your company can do for them.
You should now have a basic understanding on how you can increase visitors to your site through Internet marketing and Adwordsand Internet Marketing as well as web placement and once you get those customers to your site, increase the sales and marketing potential of the site – once you get the visitors there it’s up to you what you do with them.
You should now have a basic understanding on how you can increase your conversions through Internet Marketing and online marketingand Adwords and Internet Marketing. So what are you waiting for, start emailing your customers today.
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How to get visitors to your website and turn them into paying customers in 3 simple steps
Internet Marketing is not as complicated as people think, in fact if you know what your customers are looking for it can be very straightforward.
