The success of the "social" web applications is undeniable. Social networking sites like Facebook, Bebo or YouTube have reached success and fame in the past & present. Now followed by social bookmarking websites as they are becoming more and more praised by internet users.
Why create such a buzz around these websites? Let us give you a brief
overview and the reasons why you should be in it to win it!
What is Social Bookmarking?
Social bookmarking is an
online tool which allows people to organize, rate and share their
favorite sites on the Internet. Categorize favorite sites using tags, which describe the content of the website. Other
people who are interested in the same subject can browse through this
selection, based on the recommendation and choose to bookmark the page
themselves. The web application often allows users to store links (bookmarks- hence the name ), share and search a web page location (URL), web page address or a file name.
All of these lists of online resources can be made accessible to the
public. That is why it is called " social " bookmarking site. These
bookmarks can be private or shared. To get your own social bookmarking
storage - simply register to one of the website below.
List of Social Bookmarking websites
A bit of Social Bookmarking History
The idea of sharing internet bookmarks was born in April 1996 with the
launch of the first social bookmarking website itList.com. The market
flourished in three years and websites like Backflip, Blink, Clip2,
hotlinks and quiver enter in the competition. But this first generation
of social bookmarking software didn't have a viable money making model
behind it. Many failed especially with the dotcom bubble gone burst in
2001. In 2005 and 2006, a second generation of social bookmarking site
like Del.ici.ous, Simpy and furl rushed into the social software
market, followed by Diigo, Ma.gnolia, Netvouz and Stumbleupon. Latest
members to the family are websites like Reddit, Digg, Newsvine, the
Uncut Times and Netscape. Recently IBM have revealed plans to enter
this market and even the traditional BBC has added social bookmarking
links for its news and sports articles.
Social Bookmarking: a small web revolution!
This a new way to discover the web. It is a big innovation in the area
of searching for information online. Compared to the traditional system
using a search engine, social bookmarking sites have a great advantage:
The categorization of the bookmarks is made by humans who understand
the content of the pages they have listed (or so we hope), unlike to
the search engines which are using algorithms to rate & store the
content of web sites. The result pages are ranked by the number of
users or the times the keyword searched has appeared on the resource.
The importance of Social Bookmarking sites for Search Engine optimisation!
These Social Bookmarks are a nice "Add-On" for every companies Internet
Marketing Strategy. It is all about traffic -and your online bookmarks
again generate links which can potentially bring traffic to the
website. Furthermore social bookmarking sites are highly considered by
search engines because they are seen as reliable and recommended
websites - human edited.
Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities.
