When To Build Websites For A Small Company

Some of the key concepts that go beyond design and content are search engine indexing, search engine rankings and appropriate key word content. Without discussing these terms and informing the customer of their value, the company might just end up with a great looking site that no one knows exists.

Most small companies only know that they need a website and realize that having a website will help them gain business. Some companies might just give you their brochures and a few pictures and have the builder create the content and design in full while others may be more specific in requesting certain colors, logos and set number of pages. While all of this might help one land the job, a small company must be informed that search engine optimization is just as important as design.

All websites should have a contact page that lists an e-mail address of someone within the small company that can respond to a customer’s questions. That e-mail address should also be professional and contain the name of the website domain. An example of this would be joe@companyname.com. Following this suggestion will ensure that the company appears professional.

If a website builder is able to communicate and teach a small company what makes an effective website, he or she will impress and most likely land the job for the small company.