When choosing to build a website for a small company, it is not only important to have a clear understanding of what that company wants in terms of design and content but it is also important to inform the company of other key website building techniques that they may not know about.
Most small companies only know that they need a website and realize that having a website will help them gain business. Some companies might just give you their brochures and a few pictures and have the builder create the content and design in full while others may be more specific in requesting certain colors, logos and set number of pages. While all of this might help one land the job, a small company must be informed that search engine optimization is just as important as design.
All websites should have a contact page that lists an e-mail address of someone within the small company that can respond to a customer’s questions. That e-mail address should also be professional and contain the name of the website domain. An example of this would be joe@companyname.com. Following this suggestion will ensure that the company appears professional.
If a website builder is able to communicate and teach a small company what makes an effective website, he or she will impress and most likely land the job for the small company.
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