Why Businesses Are Using Instant Messaging To Stay In Touch

Most people use some form of instant messaging when they are online.  It’s easy enough to log in and see what’s going on with your friends and family members; as soon as they go online you will be able to see they’re there and say hello to them.  The ease of this method of staying in touch is one of the main reasons why it is so popular.So it is probably not too surprising that more and more businesses are starting to latch onto this idea and use it in their own day to day dealings with people.  After all, if their customers are using these methods to talk to each other, why shouldn’t businesses use them as well to become more accessible to the very people they are trying to sell products to?Online marketing is extremely important when it comes to boosting any kind of business with an internet presence.  To put it mildly, if you don’t connect with your audience you won’t make many sales – and seeing as businesses are pushing hard to make whatever sales they can in the current credit crunch, it stands to reason that it is well worth trying as many ways of keeping in touch as possible.Now of course there are several different messaging systems being used online today, but the more an individual business can offer the better the chances are of this effort being a success.  Testing is necessary of course to make sure that it is worth using, but many businesses have already implemented it to great success.There are clear benefits for the customer too that make this type of internet marketing exercise worth doing.  For example, why spend time typing out an email and having to wait for a response, or picking up the phone and being put on hold for several minutes (if not longer), or even writing a letter to the company in question?  Why do any of those things when you can type your question in a box and wait for someone at the other end to come back to you with a response?  It can be far quicker and easier to get a reply that you want in this way, and it makes a business far more accessible as a result.So how many more businesses can we expect to try this method of keeping in touch with their customer base?  Considering the relatively low cost of putting it into practice – and the fact that it can and will relieve the pressure being put on other departments who are swamped with emails and other enquiries from other sources – it is a good guess to suppose we will see instant messaging becoming a forerunner in this area of internet business.The internet is notorious for putting up something of a wall of mystery between a business and its customers, and any way that you can find to break down that wall will certainly have a big benefit for both parties.