WHY LEAD GENERATION IS IMPORTANT FOR YOUR BUSINESS

Be it a small startup or big multi-million dollar company, lead generation is the only common word which is used the most by the marketing and management team of any company. Lead generation is actually what gives meaning to even run a business. It is the blood in the veins of an organization. Where marketing methods such as email blasts used to be enough to draw customers, the increase of competition and information abundance is making it more difficult for companies to track, reach, and engage with potential customers. Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. Sixty percent of marketers state that lead generation is a key pain point for their company. Most businesses fail to innovate when it comes to lead generation ideas. They throw together a whitepaper and advertise it on their website in exchange for contact information. That might very well work, but it's also boring and your competitors are probably doing the same thing.The companies that truly master lead generation ideas for B2C or B2B understand that they have to surprise themselves apart from the competition in a visceral way through strategic branding, better content, and tremendous value.Imagine that you're a DIY enthusiast who constantly Goggles information on cutting the perfect mitered edge or mounting shiplap properly. Every time you Google, one website turns up in the Search Engine Results Page (SERPs) and blows you away with its helpful content.It's all about personalization these days.It’s aboutgetting to know your audience down to what size shoes they wear and what cars they drive.

Every nugget of data you glean from your audience can become a map point on your journey to success. You want more leads, so you fine-tune specific lead generation ideas so they match what your audience expects from you. Not all leads are equal. Some will be mere inquiries that quickly peter out because they were just curious and had no real need for your products or services. Others will be like diamonds - quality, qualified leads that are in the buying zone and are serious about learning more about the solution or services your business offers. As you can see sales leads are the lifeblood of any B2B organization. That's because once you have a lead, you can use the tools within your sales playbook to nudge a prospect and convert them into a customer. One of the best mindset found is to think like a nonprofit. These organizations ask for money in exchange for nothing. They are not selling a product they are selling a cause. By doing that you can engender goodwill among your target audience and generate leads that turn into recurring sales.

Some creative lead generation tactics Eggfirst advertising agency believes in are, it is estimated that only 17% of marketers last year considered outbound marketing practices to provide the highest quality leads. Sure, traditional techniques such as social media to generate awareness and email marketing to nurture captured leads are still commonly used in the sales funnel, but for the actual lead generation process of converting visitors into prospects, inbound is king. Naturally, traffic plays a key role in this process, and HubSpot estimates that at least 80% of the companies not meeting their revenue goals have less than 10 000 visitors. Nonetheless, no inbound strategy is complete without proper lead generation techniques. Eggfirst advertising agency  believes in making a detailed plan and the most important step is to set up a data driven process for lead generation. “Measurement is the first step that leads to control and eventually to improvement. If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it."- H. James Harrington. Among marketers, whether traditional or digital, data is king. Every marketing decision must be based on cold, hard data, and every initiative should be monitored to produce more data so that it can be leveraged in the future. In short, data-driven marketing is not a buzzword, it's a necessity and then marry that data with creativity to create campaigns targeted specifically to your audience for better results.

In conclusion, there are hundreds of diverse lead generation strategies being implemented, some more successful than others. Among all the noise in the market, there are some clear trends that apply for this year and keeping up-to-date with the latest technologies and tactics will ensure that your company doesn’t miss valuable conversions out of your inbound visitors. these creative lead generation strategies will help your brand stand out from the noise when used in conjunction with your current marketing strategies. Remember that creating helpful, useful, and educational content is the key to delighting your prospects and gaining their trust.