The foundation of any significant achievement is a robust support system. The world's most enduring symbols of power, prestige, determination, and success, such as the Great Pyramids of Giza, rely as much on the bedrock beneath them as on the skill of the stonemasons. This principle applies to all of us, especially those involved in internet marketing.
Our foundations may not be made of granite, but they need to be just as solid. The saying "No man [or woman] is an island" rings true for every successful entrepreneur. In the realm of internet marketing, a solid foundation and an efficient support network are crucial.
Setting up an online business is accessible to anyone, which is part of the challenge. Various resources tell you how easy it is and provide simple steps to follow. However, they often fail to mention the discouragement you may feel when things don't go as planned, the loneliness of spending long hours in front of a computer screen, or the anxiety of investing money in your business while fearing potential mistakes.
Offline businesses have their challenges, but there are usually people to turn to for help. Online entrepreneurs may not be so fortunate. Who can they turn to when their 'foolproof' strategy fails? Who can answer their questions when no one buys from their site? Who can provide support when they feel as isolated as a long-distance runner?
The answer is right in front of us. The internet is the largest repository of human knowledge and experience ever known. It is also home to generous individuals from all over the world who are more than willing to share their knowledge.
Some people may know less than you but think they know more. Others may know more but modestly hold back. Some will proudly display their knowledge and experience. Learn from all of them and use your judgment to separate the valuable information from the less useful.
But where do you find these people? Where do you go to build your support network? Here are three resources I have personally found useful:
The key to success is not just to join these resources and take what you need. True success and vital support come from fully interacting. Share your knowledge, offer suggestions, provide feedback, and ask questions. Be as active in helping others as possible. In this way, people will respond to you, friendships will grow, and opportunities that may have seemed impossible will start to come your way.
I have proven this to be true time and again, and have developed some wonderful online friendships that I highly value. But if I hadn't been open to the idea of approaching and offering support to others, I couldn't have expected others to be there for me.
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