How To Find Unnatural links & Recover from Google Penguin Attack?
Unnatural back links can be the reason of penguin attack. But the website can get rid of it. Avoid outbound backlinks. Use webmaster tool to track history of backlinks. They will help in filtering good and bad links. Emphasize on quality content. Keep the keyword density at bay. Introduce variation in keywords
What a bad phase it was for some websites in 2011 when Google introduced Penguin algorithm! It thrashed almost 3% websites with its effect (according to shoutmeloud.com). Around 12% of the websites were already facing bout of Panda attack. It’s the time when SEO was preparing for its makeover.
How does a webmaster identify if it’s a penguin attack?
What did the affected sites do actually? (Did they commit any crime?) What happened to the affected sites? Did they pay penalty?
Let I give the answer of the third question first. Yes, the affected ones had to pay penalty. (Perhaps, a few are still paying it off by facing penalty!).
They had to give up their good ranking for long time. SERPs did not provide space in the topmost searches until they fixed them. Even, some high-quality sites disallowed them to enter through nofollow index. And the bad quality link providing sites were left with null link value.
What indicates that it’s penguin attack on a website?
Now, it’s worth noticing why the search engine penalized them. Be attentive to this question since its answer hides unprecedented signals to identify penguin attack.
Let’s walk through the causes of penguin penalty in the points below. These points will provide hints of grey areas which need corrections.
Indeed, the search engine has been calling fight against web-spam. It restricted the way of the spammers who attempted to game with the search results.
What actually Penguin algorithm is? How it works?
As told in the beginning, 24th September, 2011 was the date when Penguin algorithm was announced. It acts as a link-filter. Link-building is the commonest SEO strategy. It arms webmasters with unparalleled online reputation. The more one has backlinks, the more it will be popular (so the reputation is surely to come).
Some webmasters go out of the way to manipulate rankings of the high quality websites. Such infected web masters plunge to black hat seo. They buy links in bulk and paste it on the website which they want to rank high. They find it the shortcut to achieve ranking in searches.
Surely, they accomplish their dream shortly but it remains short-lived. Google keeps watch on such wrong web practices. And implement penguin algo. Sooner, its reputation becomes transient.
And if its effects are left undone, the website can be banned forever.
How one can cope with it?
For sure promotion is his first concern. But the same act can be done by bringing variations in its formulation. Instead of using the phrase ‘Cheaper premium quality carpets’ repeatedly, he must long-tail keywords (like premium quality carpets at cheaper rates or high quality carpets at dirt cheap price). It will look natural and pull organic traffic.
So, diversity is must to have in anchor text every time.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
James is a web geek with an extra-ordinary knowledge of web design & development. His experience reflects in his unique guidance of web design. The number of his fans and like is flaring up his flagship.