Website Effective Link Exchange Strategies-Tips of Getting Them
Effective reciprocal link exchange strategies are very important. Many websites that rank well on the search engines have few outbound links and many inbound. Many websites get it wrong on how to go about links.
How do you go about creating effective reciprocal link exchange strategies that your surfers may not feel offended by them or search engines may not degrade your website? This is the way forward...
1. How to Outbound
You should acquire two to five ultra high quality outbound links that will enhance the experience of your surfers. Many outbound links in your site will hurt your surfers. They will distract them and eventually they will conclude, “So this site is all about link farms.” What a bad comment to hear from your surfers about your website!
You are in control of outbound links. It is you who decides which websites to out link to. Search engines will penalize you for linking your website to poor quality irrelevant content websites. Out link to websites that are non competitive to your site concept so that you don’t end up losing your surfers.
If you find a website that offers superb content, approach the owner through an e-mail or phone. Explain to her that you really need to link her website with yours.
When you are including outbound links on your website, always open a new window. Why? The reason is that your website will remain underneath and surfers will still be in your website. In your textual outbound link, indicate the words that “New window opens.”
2. How to Inbound
Many inbound links will greatly improve your website especially if they are from reputable websites. They will generate more surfers and this will see your online business growing daily.
Always remember to ask your reciprocal link exchange partners to include your important keywords on their actual linking text in their websites. This will tell surfers that there is relevancy and it is worthy clicking the link.
Also your website will be easily found by search engines when surfers are searching using that keyword. It is smart not to reciprocate links. But if your link partner is not comfortable linking your website without reciprocating, then you can link exchange.
If you receive requests from poor content websites to reciprocate links with, just refuse politely. There are quite a number of software programs to help you get reciprocal link exchange. They will save you energy and time of doing the tedious manual job.
Lesson! Have few reputable outbound links and many inbound links.
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