Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:
"I have recently established a site called wazooski.com and would like to rank much higher in Google, Yahoo and MSN. Can you tell me how to do this without spending a lot of money? Can I get into the top 10 within 1 or 2 months?"
This is one of those "rookie" questions. Experienced marketers know that predicting search engine rankings is always a hit or miss affair. SEO practitioners who "guarantee" high search engine rankings are making misleading claims, intended only to sell their services.
Imagine how many sites within any competitive area are going after those "top 10" rankings. Many of your competitors have been around for a few years, so they have an established site with lots of valuable content, steady traffic, and thousands of sites linking into them. How can you expect just to throw up a site and within a month or two walk away with a "top 10" position?
This is only possible within a narrowly defined, highly specialized niche. Say for instance you are going to hold a Wazooski family reunion next year, and want to use the internet to promote it. Chances are a few well placed announcements scattered around 20 or 30 article sites, directories and blogs will generate enough search engine activity to get you good positioning in the search engines. Within a month or two you should get the number one spot for "Wazooski family reunion", within the top 10 for "Wazooski", and possibly even an honourable mention further down the list for "family reunion". Using a blog or two will often speed this process up considerably.
The reason is pretty obvious: there is not a lot of competition for "Wazooski family reunion". In fact you may be the only one competing for that term. All you really need to do is get your site or your announcements spidered and the chances are pretty good that you will get a high ranking almost immediately.
But try this with a more competitive term and you are talking a completely different game. Considering that most competitive terms have thousands of sites chasing after that illusive "top 10" ranking, you will be lucky to even get on the radar screen.
And trying to do it within a month or two is almost completely unrealistic.
Google gives Web Page History More Importance
The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future.
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:
Give the folks at Google What they Want
Recent developments on the Google front have gotten web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape. Some of the traditional assumptions about what gets good Google ranking have been challenged by things Google has said over the last few months -- especially by the filing of their most recent patent application.
