Characteristics of Successful Crisis Management
Crisis management strategy has become a flourishing industry. Unfortunately, it is a necessity of corporate reputation management and public safety. While some companies hire professionals to consult or even completely develop the crisis management policies and crisis communications methods effectively, others take on the task by themselves.
Great Responsibility Comes With Crisis Management
This is not a task for the faint-hearted as it comes with incredible responsibility. Depending upon the size of the organization and the type of industry involved the physical safety, emotional well-being, corporate reputation, and even environmental safety may rest upon a well-developed crisis management policy.
What Characteristics Must Be Included?
No matter who is responsible for developing and implementing the policies and procedures that must exist, there are certain characteristics that will be included in a successful crisis management plan. Some of those characteristics are:
* Team creation You must have a designated team of personnel that is in charge of handling. This should include expertise in executive, marketing/product management, operations, legal, human resources, information technology, finance, PR or media.
When you employ the services of a professional crisis management team to develop and assist your company in implementing the necessary policies and procedures to prepare for a crisis these bases should all be addressed. However, if you determine to undertake this project on your own, you must make sure that your plan contains all of these characteristics.
Regardless of who will shoulder the responsibility of developing plans, procedures, and teams you must do it today. Do not put off preparing a successful crisis management plan until it is too late. The biggest contributing factor to the successfulness of crisis communication and a crisis management plan is preparing in advance. While no one ever wants a crisis to happen, when it does being prepared allows for it to be handled in a manner that controls the damage and helps those that are affected to minimize the negative personal effects.
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ABOUT THE AUTHOR
Malcolm Hafner, President of Mission Mode, http://www.missionmode.com/ is responsible for direct sales, engineering and customer support. Formerly the CEO, EMEA of MissionMode, he managed the development and implementation of the regional strategy. During his tenure he has brought MissionMode to market earning an enviable list of customers, revenue and reputation.