Natalie Cariola Takes the Helm as Southern California Regional Manager at For Rent Media Solutions™

A New Chapter for For Rent Media Solutions™

NORFOLK, Va.—(September 22, 2009)—For Rent Media Solutions™, a premier apartment search resource and a division of Dominion Enterprises, has proudly announced the elevation of Natalie Cariola to the role of Regional Manager for its Southern California territory. This expanded region now includes the vibrant markets of the Inland Empire, Los Angeles, Orange County, and San Diego, as well as Las Vegas.

Celebrating Leadership and Excellence

Terry Slattery, president of For Rent Media Solutions, commended Cariola's impressive track record in sales and management, particularly in Los Angeles. Her achievements include winning the Ernie Martin Outstanding Operations of the Year award in 2008, a tribute to the best market performance nationwide, named after the company's inaugural president. Cariola's ambition and leadership are expected to drive the Southern California region to new heights.

Since joining For Rent Media Solutions in 2004 as a General Manager, Cariola has thrice received the President's Club award, distinguishing her as one of the company's top-performing account executives. Her tenure has seen the Los Angeles market flourish under her guidance. Prior to her time with For Rent Media Solutions, Cariola honed her skills at Homestore, Inc., where she served as a National Account Director and Regional Sales Manager, managing both inside and outside sales teams.

Cariola expressed her gratitude for the opportunity to lead the Southern California market, emphasizing her commitment to the company's growth and the exploration of new, innovative promotional strategies for clients and their properties.

For Rent Media Solutions™: A Pillar in the Apartment Industry

Headquartered in Norfolk, Virginia, For Rent Media Solutions is a division of Dominion Enterprises and stands as a leading choice for finding the next apartment rental. The company offers a comprehensive suite of services, including For Rent Magazine® and 99 other publications that span over 190 markets across the United States. Additionally, For Rent Media Solutions operates four websites, including the widely recognized ForRent.com, catering to the multifaceted needs of the apartment industry by connecting potential residents with apartment communities.

About Dominion Enterprises

Dominion Enterprises is a marketing services powerhouse serving multiple sectors, including automotive, real estate, and apartment rental. The company offers a broad range of technology-driven marketing solutions such as internet advertising, lead generation, CRM, website design and hosting, and data management. Dominion Enterprises boasts a strong online presence with over 45 leading websites that attract more than 16.7 million unique visitors monthly, and a robust print circulation with over 450 magazines reaching 4.3 million readers weekly. Based in Norfolk, Virginia, Dominion Enterprises employs over 5,400 staff across more than 200 offices nationwide. For more information, visit Dominion Enterprises.

Interesting Stats and Data:

• The apartment rental industry has seen a surge in demand, with a 2.3% increase in occupied units in 2020 despite the pandemic, according to the National Multifamily Housing Council (NMHC).
• The Southern California region, particularly Los Angeles, has one of the lowest vacancy rates in the country, hovering around 3.9% as reported by the U.S. Census Bureau.
• Innovative marketing strategies in the rental industry, such as virtual tours and online leasing, have become increasingly important, with 72% of renters using online resources to find their next apartment, as per a study by Apartments.com.