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2018 Facebook Changes Put Community FirstThe marketing and ad aspects of Facebook and all social media are changing dramatically. If you use or have never used social media for your marketing, you must constantly be aware of changes. So much emphasis from entrepreneurs seems at times to be focused on just advertising and marketing, but the real key to successful usage of social media needs more attention paid to your fans and followers and less on actual ads and direct marketing.
The Low-Down Facebook’s Latest Changes and How They Affect Your Business
That's why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed. Here’s what you need to know and do about these changes: The focus of the new changes is actually very holistic. Facebook is all about creating community. These changes are an attempt to help users find relevant content and to have more meaningful social interactions. In a nutshell that means people want to see information from their family and friends. They don't want to be bothered with irrelevant posts from businesses, brands and media. So how do you deal with Facebook's algorithm changes as a business? QUALITY Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things. ENGAGEMENT Now more than ever you need to develop a tribe of people who love to be connected and can't wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement. AUTHENTICITY Moreover, engagement bait tactics can get you in trouble. The Facebook algorithm can detect such tactics that try to coerce people to engage. Instead, have the intention of sharing good content from your heart. Be authentic. Make your posts so amazing that people will naturally want to share them. MUSIC So now you can we open up creativity, connection and innovation through music as you build your social media community. In other words, rock out with your peeps! Now you can without copyright infringement by choosing songs by Universal Music Group artists. In the end, the people who help, entertain, inform
How would you like to learn how to use the power of Social Media and Online Marketing to build your business? Find out more about eVision Media's Social Media & Digital Marketing Academy here. http://www.socialmediagroupcoaching.com/ Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
How would you like to learn how to use the power of Social Media and Online Marketing to build your business? Find out more about eVision Media's Social Media & Digital Marketing Academy here. http://www.socialmediagroupcoaching.com/ |
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