3 Easy Tips To Stop Procrastinating And Launch Your Marketing Strategy

If it feels like it’s taking forever to get your Web site up, publish your newsletter or launch your first program or information product, then it’s likely procrastination is the cause.

Surprisingly, if your marketing projects are stuck in a holding pattern, waiting for someone such as your web developer or an assistant to finish their part, this too, is a sign of procrastination.

Thing is, procrastination has a powerful emotional charge to it. That’s because procrastination is a form of resistance. Once you unlock that resistance, you’re free to take action quickly and easily.

To get you into action, here are three simple tips you can use right now to stop procrastination from holding you back from marketing your business.

Tip #1: Stop Accepting The Excuses Of Others

If your marketing project, such as a Web site, newsletter, sales letter or program launch is delayed because you’re waiting on someone else, then it’s time to stop letting their excuses hold you back.

In this situation, what you’re likely procrastinating on is having to get tough with your web programmer, or whoever it is you’re waiting on. Clearly, it’s time to have a frank conversation. My advice is to stop letting them tell you when the work will be done and instead, you tell them when you need to have it completed. Let them know that if they can’t meet that date you’ll be happy to have someone else take over the project.

Tough love? Yes. But by you being this clear and decisive you’ll quickly get your project back on track and completed.

Tip #2: Keep Focused On WHY You’re Marketing In The First Place

What is it that you’re so passionate about in your business? Is it helping people and making a difference? Is it to feel that delicious sense of achievement that you’ve done something you’re really proud of? Is it to make the money to put your kids through college?

Whatever the reason why, if you focus on it, instead of on the marketing tasks, you’ll find yourself inspired to take action, even if the action itself is new to you or not your favorite thing to do.

Tip #3 Publicly Commit To A Launch Or Start Date

Once you commit, publicly to launching something by a set date it’s unlikely you’ll back out. You’ll find yourself overcoming doubts or fears that had been holding you back and instead, quickly moving into action.

For example, one of my clients, Beverly Harvey, an executive career coach, recently filled her first high-end coaching group program for senior executives who need help finding a new job. While she had been thinking about offering this program for months, it wasn’t until she publicly announced its start date that she quickly got into action. Good thing she did because Beverly’s program brought an easy and exciting $15,976 of additional revenue into her business.

The Next Time You Find Yourself Procrastinating…

Realize that procrastination is just a cover up. Chose one of these three tips to help you and you’ll quickly find yourself in action, breathing a sigh of relief as you happily sail forward marketing your business.