5 Online Marketing Strategies That Make People Take Action
When marketing on the internet it is important to generate traffic but it is of equal importance to convince people to make a purchase.
Here are 5 of the most common promotional strategies used on the internet today that are effective at motivating people to take action.
A commonly used strategy online is doing an 'objective' product review of any product you may choose to promote. This approach gives visitors a little insight into the use and effectiveness of the product itself. The review is based upon someone's personal experience with the product itself. The marketing effectiveness of this strategy is high because people want to hear the opinions and experiences of others when making a purchasing decision.
Immediately Downloadable Products
One of the chief benefits of marketing on the internet is that a large majority of the products offered are digital and therefore can be downloaded immediately by the purchaser. This is something that appeals to the 'instant gratification' needs that have become more prevalent with consumers today. Reminding people that they can receive their purchase instantly helps dramatically increase your marketing effectiveness online.
Offering a product with a subtle reminder/warning that there are not many available tends to 'rush' people into making a buying decision. By creating the illusion of scarcity in your marketing message you are appealing to the fear of others that they may 'miss out' on enjoying the benefits of your product. Online this approach is employed often due to the fact that once a visitor leaves your site they may never return.
Promotional strategies that offer bonuses or 'bribes' are yet another way of motivating people to make a purchasing decision by offering them more 'value' for their investment.
It is the personal opinion of this author that this strategy has become way overused and has diminished the importance of learning how to promote something.
Speak Directly to Visitor
Speaking directly to your reader is one of the best ways to draw them further into the marketing message you are delivering. In essence you are saying 'hey you' to capture their attention which is necessary since without their focus they will never 'receive' your message. This is often done by using anecdotes or sharing 'personal' experiences that may hit a common 'chord' with readers.
Marketing on the internet involves the use of various online marketing strategies that motivate people in different ways to take action. The promotional strategies you use may be based upon your target audience, your marketing message or other relevant criteria. The 5 strategies we reviewed above are amongst the most commonly used online for their apparent marketing effectiveness. The strategy you select is a personal choice and should be one that best fits your particular skill sets and application. Although traffic generation is important without any promotional skills what good is it if you can not get people to take action?
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ABOUT THE AUTHOR
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about using various online marketing strategies and to receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com