5 Online Marketing Strategies That Make People Take Action

Marketing on the internet involves changing up your online marketing strategies to better fit your target audience and products. The marketing effectiveness of one strategy does not always prove to be the same as you shift your target audience. The same is true with the change in any products you may choose to promote since the marketing message also tends to change. Picking and choosing the right strategy to fit your needs is as important to your business as is traffic generation. All the traffic in the world will do you no good if you can not get people to take the necessary action you want them to take.

Here are 5 of the most common promotional strategies used on the internet today that are effective at motivating people to take action.

Product Reviews

A commonly used strategy online is doing an 'objective' product review of any product you may choose to promote. This approach gives visitors a little insight into the use and effectiveness of the product itself. The review is based upon someone's personal experience with the product itself. The marketing effectiveness of this strategy is high because people want to hear the opinions and experiences of others when making a purchasing decision.

Immediately Downloadable Products

One of the chief benefits of marketing on the internet is that a large majority of the products offered are digital and therefore can be downloaded immediately by the purchaser. This is something that appeals to the 'instant gratification' needs that have become more prevalent with consumers today. Reminding people that they can receive their purchase instantly helps dramatically increase your marketing effectiveness online.

Creating Scarcity

Offering a product with a subtle reminder/warning that there are not many available tends to 'rush' people into making a buying decision. By creating the illusion of scarcity in your marketing message you are appealing to the fear of others that they may 'miss out' on enjoying the benefits of your product. Online this approach is employed often due to the fact that once a visitor leaves your site they may never return.

Offering Bonus

Promotional strategies that offer bonuses or 'bribes' are yet another way of motivating people to make a purchasing decision by offering them more 'value' for their investment.

It is the personal opinion of this author that this strategy has become way overused and has diminished the importance of learning how to promote something.

Speak Directly to Visitor

Speaking directly to your reader is one of the best ways to draw them further into the marketing message you are delivering. In essence you are saying 'hey you' to capture their attention which is necessary since without their focus they will never 'receive' your message. This is often done by using anecdotes or sharing 'personal' experiences that may hit a common 'chord' with readers.

Marketing on the internet involves the use of various online marketing strategies that motivate people in different ways to take action. The promotional strategies you use may be based upon your target audience, your marketing message or other relevant criteria. The 5 strategies we reviewed above are amongst the most commonly used online for their apparent marketing effectiveness. The strategy you select is a personal choice and should be one that best fits your particular skill sets and application. Although traffic generation is important without any promotional skills what good is it if you can not get people to take action?