In the digital world, freebies are a common strategy used by businesses to attract visitors to their websites. From free e-zines and ebooks to complimentary services, the internet is awash with such offers. However, the ubiquity of these freebies has led to a decrease in their perceived value. While they still drive traffic, their effectiveness has diminished compared to the early days of the internet. The solution? Enhance the perceived value of your giveaways to make them more appealing to your audience. Here are eight strategies to achieve this:
One way to increase the perceived value of your freebie is by assigning it a monetary value. For instance, you could say, "Subscribe to my free e-zine! A $199 value!"
Another strategy is to bundle your freebie with other offers. For example, "Subscribe to my free e-zine and get free access to our 'subscribers only' private web site!"
Creating a sense of urgency can also enhance the perceived value of your freebie. You could do this by limiting the availability of your freebie. For example, "Download our free ebook, this free offer will only be available until May 30, 2020."
Similarly, limiting the quantity of your freebie can create a sense of exclusivity, thereby increasing its perceived value. For instance, "Our free software will only be available for the next 100 people that download it."
Providing detailed information about your freebie, such as its benefits, features, and the problems it can solve, can also enhance its perceived value.
The way you describe your freebie can also affect its perceived value. Instead of saying "free report," you could say "free never released top secret document."
Including testimonials for your freebie is another effective strategy. Most businesses don't do this, but it can significantly increase your freebie's value.
Finally, showing the number of people who have already received your freebie can also enhance its perceived value. For example, "15,000 people have already subscribed to my free e-zine! Can they all be wrong?"
These are just a few strategies to enhance the perceived value of your freebies. Be creative and come up with other ways to make your giveaways more appealing. Also, remember to test each idea to see which one drives the most traffic to your website.
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