A One-Minute Marketing Plan?
Whether you're planning a new site, or your site is already up and running, here's some inside information you need toknow...
Web surfing is a fast-paced sport. Some surfers (includingmyself) can hit 10-20 sites in a ten minute span. Yikes!That leaves each site about a minute (and sometimes muchless) to reach three objectives EVERY business websiteshould be after...
1. A unique and positive image2. An irresistible reason to stay past that minute3. A lasting relationship
Here's exactly how you accomplish those objectives in thattiny time frame...
#1: Impress your unique and positive image in your visitors'minds immediately, by showing off an "attractive" home page.
C'mon, "attractive?" What is this a beauty contest?
Well, sort of. You see, a HUGE percentage of visitors judgeyour entire business within those first 10 seconds ofvisiting your site. If they are presented with a handsomepage that loads quickly and looks professional, they may becompelled to stick around. (At least long enough to seewhat's in it for them.)
Let me ask you this... How many times have YOU clicked awayfrom a site even before it finished loading? Yeah, that'swhat I thought. Me too. Web surfers looking for something inparticular not only want the right info, they want it fromthe right source. If your site looks like it was designed bya 12 year old, you're in big trouble.
And no, you do not need fancy graphics, java and the like.Just make sure your home page is a place that YOU would beimpressed by. You do this with a professional logo, a crisp,fresh look and simple navigation links.
#2: Get right to the point and give your visitors anirresistible reason to stay past that minute...
Be sure the first thing your website displays is a reasonfor visitors to stick around. When someone comes to yoursite it needs to be glaringly obvious how the site can helpthem. Remember, they probably came looking for something inparticular. If they are forced to "search" for how your sitemay help them, it's too late, they're gone.
You can pull this off by displaying a few lines of textprominently, where your visitors will see it right away.
"This site has helped thousands of webmasters design aprofessional website. Come inside and learn how to designyour own site now."
"Do you need advice selecting stocks? Put our 10 years ofexperience to work for you. Browse our past picks andcurrent recommendations."
And my own example which pops up in the first two seconds...
"Anyone can start a home-based business online and earn highincome. I've been doing it since 1996 and I'll show youexactly how -- for free."
#3: Get them onto your opt-in list(s) so that you can form alasting relationship with them...
This is the single most effective way to hang onto yourvisitors. Hey, getting traffic is tough, don't let visitorsget away without offering to stay in touch. And no, youdon't have to publish a full email newsletter, but offersomething! Here's a great example...
A few years ago I visited a retail site which offered a"monthly specials" email list. Sign-up was free so I took afew seconds and joined. Every month for three years Ireceived their monthly email. Out of 35 or so I received,I probably deleted 30 without even reading them. Yet onemonth I noticed a product I had been looking for, and at theright price, right in the subject line. Guess what? I openedthe message, clicked to the site and bought it. While I wasthere, I also spent $300 on a digital camera.
As you can clearly see from that example, regular emailcontact pays off. If not today, maybe next week - or nextyear. The cost of staying in touch is tiny compared to thelong-term rewards.
As to exactly how to get them signed up, there are lots ofways to do it. A simple "formmail" fill-out form will allowyou to add their email address to your private in-houselist. Or, you can try using a pop-up window that givessomething of value in exchange for their contactinformation. However you decide to pull it off, just do it!
And one last tip on this... don't ask a million questions inyour sign-up form. Visitors may be interested in what you'reoffering, but may shy away if they have to reveal too muchinformation about themselves. A lead is a lead. Ask fortheir name and email address only. If you scare them away,they may never be back.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Article by Jim Daniels of BizWeb2000.com
Jim's site is packed with free help for anyone trying
to start or grow a business online. Visit Jim today at: