Making your customers anticipate is a good marketing strategy
If you are starting a business, one of the most effective advertising techniques you can use is what is called “anticipation marketing”. This is the technique of getting customers’ attention without telling them what you are all about. You see it all the time in television and at the movies. You will see previews of a new show or movie that will pique your interest, but they will not tell you what the movie is about (or at least not how it ends). That is what makes you want to see it: to find out more.You can use anticipation in the buildup of your business, but you have to do it wisely. You should follow some general guidelines:Start EarlyIn order to successfully build up your business, you have to start before it is time to open the doors. Long before opening day, start your advertising campaign. Print posters or flyers that grab peoples attention, but that do not give away much information. Be very vague at this point. The goal is to make them want to see more.Be Creative and ColorfulEven if you start early, your vague ads are not going to work if they do not get the attention of your target customers. When you are doing these build up ads, you should become very good friends with a good color printing company. Use a lot of color (as long as it fits with your business) and be as creative as you can. Think of new ways to grab people’s attention without telling them enough to satisfy them just yet.Keep Going BackYou cannot just put up one colorful poster and call it good. You have to keep going back to those customers with new ads or flyers. Go back to that commercial color printing place and make up some new ads. With each new ad, you want to reveal just a little bit more about your company or product. Just enough to build up their anticipation level a little bit more.Follow ThroughIf you have done everything correctly up to this point, then you have opened your doors and been flooded with interested customers looking to satisfy their curiosity. Now you have to make them feel like it was worth the wait. Make sure your product or service is ready for opening before you actually open. Do everything you can to provide exceptional customer service. If your buildup was successful, then there are a lot of people out there who want to come see what you are all about. Do not disappoint them.
