Benefits of Video Marketing

Most of us have already been exposed to the traditional, text based internet marketing way of communicating with our customers. We see a lot of articles, numerous copies about a certain product or service. We see different font types, different writing styles, and different information.  In fact, Article Marketing is an extremely effective marketing strategy.  Now imagine yourself watching a video of a man relating his story on how he was able to succeed in his chosen endeavor. You see this person’s facial expression and feel his emotions and see his actions. You feel the frustrations he felt when he first failed in his endeavor. You see how happy he felt when he finally reached his goal. You feel like you are with him in the very room where he was carrying out his speech in front of many people. Now, which do you think between the two medium is more powerful and effective in communicating the message?

Video marketing has a number of benefits that are useful and have proven to be effective:

1.   Video Marketing attracts a large audience. Not everyone has the patience and tolerance to read several pages of Marketing Secrets or Network Marketing secrets even though it may sound interesting. Most people will prefer to just watch and listen to a video containing the same content, on his or her time and there is a human element involved.

2.   Video Marketing appeals to more of the viewers’ senses. Traditional text-based marketing only appeals to the sense of sight. Video Marketing demands the use of the sense of sight and sense of hearing and most importantly “emotion”.

3.   Video Marketing presents credibility. Because more often than not, video marketing shows a speaker doing all the speech and talks about their particular subject, viewers will most likely establish a sense of recognition to the person in the video. Your prospects get to put a face alongside the valuable information that you are sharing. With this, the speaker in the video (YOU!) also gets the benefit of being known for his vast knowledge and experiences, which increases his credibility and reputation.

4.   Video Marketing lets you own your message. Nobody can duplicate your video, not say the exact same things you have said because you have been already recognized first and was associated already with the knowledge you have shared in the video. With this, you are somehow protected from plagiarism and other severe cases of identity theft.

5.  Video Marketing can also be a Word-of-Mouth marketing tool. If your viewer finds your video useful and appealing, they may opt to share it with their friends or colleagues. The secret is in how you execute the idea so that the video will look interesting and “go viral”.

6.  Finally, you can use Video marketing to create an idiot-proof step-by-step tutorial which may be very appealing to viewers.  Most especially in our current times today when everyone seems to be in hurry to do things almost all at the same time, your video presents a better medium to use in doing tutorials since you may be able to show or cite samples of your lecture for better comprehension.

But still, even if it is a powerful medium, you still need to incorporate the correct and appealing message in order for you to attract large number of viewers.