A lot of businesses invest in calendar printing for some of their more subtle marketing and public relations strategies. This is because calendar printing has a lot of unique advantages that other printed mediums do not have.
If you have not thought about using color calendars as a tool for business then you should read the items below. We have a list of the advantages of calendar printing for use in your business or organization. Hopefully,
this convinces you that it is worth the money invested in this yearly venture.
1. Calendars are useful – When people receive a calendar, it is always useful to them and it is always accepted. Everyone needs to know the date. So usually, they will not turn away from such a useful item for their home or office. You will not find marketing calendars in the trash bin like other marketing mediums because of this. (unless the year is finished already)
2. Calendars can have marketing images – The next and one of the best advantages of calendars is that you can have marketing images attached to each month of the year. Those are 12 designs that people can look at. Those designs are your twelve opportunities for exposure for your company or products. They are 12 chances to convince people that you are the best in your industry, and those are 12 angles for advertising different products and services as well.
3. They offer exposure for a whole year – Of course, since a calendar’s usefulness lasts the whole year, this means that your calendar printing designs will be exposed for that same amount of time as well. That is roughly 52 weeks of exposure 24 hours each day. It is basically a continuing advertisement for your business that changes each month. What more can one ask for in a marketing medium?
4. They are not blatant advertisements – Now, as we have said calendars are useful for everyone. Therefore, when you print calendars and give them away they will not see them as blatant advertising gimmicks. They will not see it as a flyer or brochure. It is not some unsolicited junk mail on their mailbox. They can actually use a free marketing medium.
5. Calendars are relatively cheap to produce – Calendars these days are relatively cheap to produce. Since this kind of marketing tool must be printed on a yearly basis, you will definitely find space on the yearly budget for it. With advancements in digital and offset printing, you can have your calendar printing done in different kinds of sizes, colors and paper types that can fit your budget with no problems.
6. Promote seasonal offers – Lastly, calendar printing is uniquely positioned for you to talk about your special services for each season and holiday. As people turn the pages for each month, they will know what new things they might expect from your business. This gives you a dynamic advertising platform that you can cater to your yearly sales strategy.
Therefore, those are the six major advantages of calendar printing for your business. As you can see, calendars have the potential to grant exposure to your business for a whole year and at prime locations where people actually look at it. So what are you waiting for? Go ahead and start calendar printing.
