Checklist to Ensure a Solid Marketing Program

Want to know if your marketing program contains all of the critical components for minimizing costs while generating the largest number of high quality leads? Just take a quick run through this checklist.

• We have identified our ideal prospects and invest our marketing resources primarily to attract and develop these prospects.
  
  
• We have clearly differentiated ourselves from the competition in a way that is meaningful to our target market, and our messaging reflects this.
  
  
• We have defined the stages of our prospects’ buying process and we’ve created marketing responses to meet the prospects’ needs at each stage.
  
  
• Our website is a marketing hub that attracts, engages and meets the needs of our visitors. We know this because we monitor traffic and actions, measure against our objectives and adjust continuously.
  
  
• We are highly visible on appropriate search engines.
  
  
• Our demand generation efforts are focused on establishing a marketing relationship and not on trying to force a premature conversation with our sales team.
  
  
• We have an on-going process for developing and nurturing leads that aren’t ready for sales yet.
  
  
• Our marketing system qualifies leads before they are passed to the sales team.
  
  
• We are continuously improving our conversion rates.
  
  
• We have automated or outsourced the labor intensive activities that can easily take too much of our time.
  
  
• We have set quantifiable marketing objectives and we are consistently measuring results and testing to achieve better response rates.
  

© 2009 Tatum Marketing Inc.