Once you start and
continue to build your email list, the next step is to communicate with
the list members in an effort to convert them into paying customers. As
there are various ways to gather leads, there are also various ways to
communicate with them. Focusing on low- and no-cost online options
provide convenient, quick and easy ways to communicate with your leads
and nurture them enough to elicit sales.
Communication Options
Monthly promotions/coupons via email
E-newsletters
E-mails—sharing an article of interest, a special promotion, exclusive deals
Surveys
Polls
Contests
Communication Suggestions
Send out an e-newsletter at least 1-2 times per month
Send one promotional email per month at three different times
You can include some of the other options in your e-newsletter or
send them out as individual emails to your subscribers
Marketing efforts do not stop at gathering lead information for your
current and prospective customers. In order to be effective, the next
step is to communicate with your leads so you have an opportunity to
convert them into sales.
Copywriter
and marketing consultant, Kristie Lorette, is passionate about helping
entrepreneurs and businesses create copy and marketing pieces that sizzle,
motivate, and sell. She
is also the author of Action Marketing: A
Step-by-step Guide to Launch Your Business Marketing Plan. For more
information, visit http://wp.me/ptLrh-1.
