This is a great time to highlight your website, your branding and social media with festive Holiday displays. There are all kinds of things you can do, with the Holidays. Create nice new banners, decorate your website in a Holiday motif and maybe run a Holiday contest? Also, don't forget to reach out to all clients, new and former ones to wish them the best during this joyous time. Be sure to put on your Holiday marketing hats and not let the time go by.
It's the most wonderful time of the year; a time for celebration of the holiday season...
As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season.
This is the time to make sure your social media profiles and website are ready for the festive season.
Here's some ways to dress up your website and social media for the holidays:
Decorate Your Website Home Page Place your best holiday deals front and center on your website. Here's a great example from retailer J Crew who held a “5 Days of Merry. 5 Surprise Sales” recently.
We’ve added a holiday banner to our site that provides holiday wishes from each of our team members: www.evisionmedia.ca
Design a Customized Christmas Logo Why not create a fun holiday version of your logo for the holidays? Google has been doing this for years. Here is an example of a past Google holiday logo:
Host Holiday Gift Ideas Tell your customers what to buy for the person who has everything. When you make gift-giving easy they buy!
Target does a great example of this right on their home page with a gift ideas list. Listing gift ideas at different price points makes it convenient. For example Target lists gifts under $25, under $5-, and over $50.
Create Festive Holiday Content Find fun ways to share your content with a holiday flair. For example, All Business posted a great article on "The 12 Days of Christmas Retail"
Spruce up Your Social Media Account Too!Design a special holiday Facebook Cover Image - Show customers your holiday spirit by designing a festive holiday cover image. Our eVision Media Facebook page incorporates our brand colours and logo into our Christmas banner.
Post Family Holiday Pictures On my personal profile, I’ve posted a picture of our cat Taz by the Christmas tree. Taz has formed min-celebrity status on Facebook. Moreover, a lot of people can relate to what it's like having pets and hoping they don't attack the Christmas tree.
It's a fun image that helps us connect with our audience.
Use Holiday HashtagsMake it easy for holiday enthusiasts to find you by creating holiday hashtags. Some popular ones include #diy, #stockingstuffers, #holidays, #newyears and so on.
Display Holiday Hours If you plan on taking time off for the holidays let your customers know. A graphic for social media and your website is the perfect way to remind them. Look at this example from The Comedy Spot.
So don't be a Grinch. Show your customers your holiday spirit! Celebrate by sharing website and social media updates that you are decked out in holiday style. ‘Tis the season. Set the mood for holiday shopping and you'll be rewarded. What has your business done to show Christmas spirit for the holidays? Post your examples below!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
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