Digital Design to Print Design Challenges

Colors display on computer monitors very differently than they display on paper. But color printing is vital for businesses of all sizes in today’s competitive market.  With the importance of branding and corporate identities, translating your logos and color schemes accurately from digital design to print design can be a significant challenge. 

Many a business manager has been stunned at the vast differences between the way that a corporate logo looks on a computer monitor and the way the same logo looks on printed paper.

The reason for these differences in color printing goes back to the way that monitors and printers display colors.  Your computer screen monitor displays or prints colors by breaking up light into red, green, and blue (RGB).  Your typical printer displays colors on paper by breaking up light into cyan, yellow, magenta, and black (CMYK).  While these fundamentals differences may seem trivial, the end results can be dramatic.

It typically takes trained professionals with specialized software to translate digital designs to printed paper.  Do not underestimate the differences between RGB and CMYK.  If you want to see a little experiment, try printing the logo off of a company’s web site and compare the printed paper to the display on your monitor.  The results are often remarkable.

As important as color printing is to businesses today, it is no easy task.  Get the professionals involved when it’s time for color printing.  The subtle but important differences between RGB and CMYK can make all the difference between an amateur and professional presentation of your corporate identity.