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Public relations is all about credibility and
trustworthiness. If you don't practice PR, then you are
likely to be incredible.
Some of the elements of a PR program include research, media
relations, publicity, special events, employee relations,
client relationship management, crisis communication, trade
shows/conferences, community and government relations, and
corporate identity. PR helps you shape internal and external
opinion about your organization with an eye toward building
support among your key "publics."
What can you expect from PR if it is done correctly?
- Boost Credibility. Media coverage or word-of-mouth from the
right people heightens your credibility much more than an ad
ever could.
- Build Trust. People trust what they are familiar with. A
proactive PR program that gets and keeps your name in front
of people can be the first step in building that trust.
- Generate Leads. Positive publicity for your products and
services can generate sales leads for you to follow up.
- Word-of-Mouth. By increasing awareness of your company,
people and products, media coverage provides fodder for the
word-of-mouth machine.
- Shape Attitudes. From employee communication to publicity,
PR tactics can be used to tell your story convincingly to key
publics.
-Refine Customer Service. Those who believe PR is about
one-way, top-down spin doctoring - I hope - are relics of the
past. Two-way PR, in which the company actually solicits and
listens to customer feedback, can provide the kind of edge
companies need today in this age of commoditization.
So, don't be incredible. Make PR an integral part of your
business strategy.
Marketing's Magic Bullet
Do you believe there is a marketing magic bullet? A lot of people do.Pump Up Your Brain
According to Nobel prize-winning chemist Linus Pauling, the best way to get a good idea is to get a lot of ideas. Unfortunately, school teaches us to find the right answer, when actually there is usually more than one right answer for a problem.My New Business Secret Formula
We’ve talked here often about the fact that there is no marketing magic bullet. But there is a new business magic bullet, and I’m going to tell you the secret formula. Only a handful of those who read this will successfully implement within their business because it is not shiny and new.