I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see - the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract in their ideal clients like moths to light.
I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see - the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract their ideal clients like moths to light.
When I started my business, I have to admit I thought it would be easy. After all, I had marketed for some of the biggest players out there! But I quickly learned that marketing for a major corporation and marketing for entrepreneurs require two very different approaches. Through this experience, I found my forte’: I had a way of asking just the right question to bring out someone's brilliance and guide their marketing.
In truth, many people are insecure when talking about what they do. Consequently, they're not “out there” like they need to be. They need more clients, but they hate speaking in public. They have a website, but the message isn't representing their abilities in the best possible way. They don't like pumping up their accomplishments because it feels like bragging. Or, they feel that no one really cares about all that anyway. They couldn't be more wrong!
People want to know all that about you. And how are you going to be “out there” if you don't feel comfortable talking about yourself and your unique way of helping people? I realized I needed to find a way for people to find their own words. And it had to start with me. This was like a glitch with a purpose for me! The purpose was to show me that all of the marketing strategies I had learned from the corporate world don't work for the entrepreneur. And this went for me, too.
It's easy to feel like you're making progress when you are busy all day. But when you don't get results, and your bank account is at an all-time low, it’s easier to blame something other than yourself, like the economy. When you only look at the external cause, you overlook the true source of the problem – your marketing message is not clear!
Every entrepreneur needs a soapbox. You need to know how to access words that you can utilize in any marketing situation. They should roll off your tongue with passion as their source. That is a true soapbox! Use these words anytime someone asks you what you do. When you do, you will know exactly what to say when you encounter your Ideal Clients, and you will in turn begin to love working with every client you have!
You know who your non-ideal clients are. If you market to everybody, you're marketing to nobody. So get on your soapbox, deliver the right message to the right audience, and find the people who want the transformation that you offer. Find the clients who want what you have!
Entrepreneurship – The Road Less Traveled
I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I thought, “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.
What I Learned From A Glitch – And A Rabbit
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it's the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here's where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn't think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.
Attract Your Ideal Clients and Charge What You Are Worth
Every entrepreneur starts her business wanting to make lots of money doing something she loves. We dream about it. But then something happens. We start getting nervous about not making money fast enough, and think maybe we're charging too much. We spread a wide net and take on clients that are more of a drain on resources than a boon to our cash flow.
