Getting Started on Twitter for Your Business
If you have not used Twitter for business and branding, your missing out on getting your message to definitive targeted followers. Over 93% of businesses use Twitter and over 50% of them use it daily. Twitter is the new platform for PR and with a little understanding and effort you too can promote your business.
How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter
July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business!
For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.
Why Use Twitter For Your Business?
Twitter is a major player in online social media. In January of this year Google purchased Twitter Fabric (A Twitter development arm for apps) for an undisclosed sum for good reason. With 328 million + active Twitter accounts it’s a big audience to exist within.
Your ability to reach your target audience is amplified by having Twitter as it allows your users to see the latest news on your business in real time and provides a window into your company by way of what you share and promote.
Whether you’re local or national or even international following journalists and making connections is a great way to have your own content shared with a large audience with the intention of course that some turn into paying customers.
It’s no surprise the current estimate is 93% of businesses use Twitter with over half using it daily.
Another big plus is how Twitter (and social media in general) has replaced traditional PR. Companies who use Twitter report a 20% improvement in customer relations!
How to Set Up Your Twitter Account
Let’s break down just how easy it is to set up a Twitter account. Then we’ll review how to use it.
a. In order to access this in your new account you’ll need to click on the top right next to where you see the word Tweet.
*When drafting your bio start with what your business does or share what your followers can expect from you and end with something more personal about you.
Example 2: (This is mine): I share tips on Digital Marketing, Websites, Branding & Social Media. An experienced & passionate Web Developer, eBusiness Consultant, Wife, Mother & Chocoholic
Now that you’ve got your profile it’s time to look for followers.
Finding Followers on Twitter
This part is both very easy and very hard. Let me explain!
You can also use Twitter’s Advanced search to narrow down your efforts further.
People with high numbers of ‘Following’ and low numbers of ‘Followers’ indicates they’re not securing good connections with their content so watch out. Even if they are following you, it only means they are watching to see if you follow back and as soon as you do, they will unfollow you. A practice I do not condone at all.
Don’t worry about your Follower count too much and focus on quality over quantity.
Now it’s time to start tweeting! This is your 140 character opportunity to market yourself in your own voice.
Look for voices in your industry with trust where you can retweet and like their content.
Make it fun and share content you love. Don’t get into a trap of only using Twitter for self promotion.
The biggest problem with Twitter is losing steam. Don’t be discouraged and if you want more help with Twitter and all social media you can sign up for our Social Blast linked below!
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".