How And When To Use Promotional Merchandise

Many businesses, both large and small, use promotional products to advertise. This is because the benefits of advertising through the use of promotional products has been proven time and time again. If your company is looking to advertise through promotional products it can have a very positive impact, but you need to know what you are doing, what works, and what doesn't. Here are some tips to help maximize the benefit of advertising through promotional products.

1. Everyone Love A Gift. Using promotional gifts is one of the most effective uses of promotional products for a business. Your customers will be grateful that you have given them a gift, and if the gift is practical and sturdy it will be used over and over, advertising your business every time it is used. When deciding on a promotional gift consider a gift that your customers will use, and if possible something they will take with them where ever they go. This will increase the advertising exposure for your business.

2. STIMULATE SALES - Many charitable organizations realize the value of this form of promotional product advertising. Using promotional products at different sales levels will help encourage your customers to buy more. The most common reward levels are usually $50, $100, $150 and so forth. This allows your customers to receive a promotional item of a better caliber with each spending level you attain. You will find that customers will spend more to get these free gifts.

3. DRAW PEOPLE IN - Promotional items can actually get people to shop your store over others. Promotions like offering a special promotional items to the first 100 people who come through your door on a particular day, will have them lining up outside before you even open. It is a great way to attract some new business.

4. Referral discounts are another great way to get new customers. Offer your customers a free gift for every new customer they recommend to your business. This is a great way to not only get your customers talking about your business, but to also get some new customers through your doors.

5. EMPLOYEES - Don't forget about these people who are an integral part of your business year round. Companies that reward good performance with promotional products have a better retention rate and have a happier staff. This means that your staff will work harder at promoting your business and will feel that they have a vested interest in the results of their work.