With the growing popularity of esports, sports advertising agencies have the opportunity to make a great deal of money and help promote brands on a much larger scale than with traditional sports.
What is eSports Marketing, and How can it be Beneficial?
With the ever-growing popularity of video games in today’s modern society, there is an exciting new opportunity for sports advertisement agencies. This opportunity comes in the form of esports, a rapidly growing and incredibly popular sport.
People from all over the world compete in or watch esports gaming tournaments. With such widespread coverage, companies can use the opportunity to get their brand noticed by a large number of people from across the world, and all they have to do is sign deals with esports advertising agencies.
What is the main purpose of eSports Marketing?
Similar to other sports advertising agencies, esports advertising agencies aim to make money through the popularity of esports, whether that be through traditional brand advertisement, or through sponsorship. By sponsoring a tournament or an athlete, or by simply getting ad space at an esports event or on an esports stream, brands stand to gain a great deal of attention.
Since large companies are willing to spend top dollar to promote their brand, everyone involved benefits. First and foremost, esports advertising benefits the esports athlete. If, for example, a smaller scale esports player or streamer gets enough attention that a company wishes to sign an advertising deal with them, then that player has the chance to greatly expand his audience and receive a great deal more money than he was receiving before.
Similarly, if a brand manages to sign an advertising deal with a very popular player who has millions of followers, or if they can sponsor a large-scale esports tournament, then their brand will receive large-scale representation, which will likely result in their revenue increasing as a result of the increased popularity of their brand.
A Unique Opportunity for Advertising
While traditional sports have long been used by sports advertising agencies to help companies promote their brand, there are some limitations to this type of advertising. For example, while sports are incredibly popular with people all over the world, many people only engage with sports teams or athletes that are from their own region. So, even though sports are incredibly popular, there is an inherent limitation to the advertising potential.
With esports, though, the opportunities are nearly endless for worldwide advertising. Rather than simply being devoted to their home team, most fans of esports follow teams from all over the world.
Companies can benefit greatly from working with esports advertising agencies and promoting their brand that way since their brand will be advertised not on a limited scale—specific to region—but on a worldwide scale, and with people from different countries perhaps becoming aware of their brand for the first time.
The Potential for Future Opportunities
In the future, esports advertising agencies will most likely have an even greater opportunity than they do now to profit off of the success of esports. Consider, for example, that an esports athlete becomes as world-famous as some professional athletes are. With the fame and attention that would be brought to the brands that represent that athlete, esports advertising agencies will have the opportunity to expand and make even more money than they do now.
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