How to Choose From So Many Search Engine Marketing Companies

If we go by what search engine marketing companies claim in their adverts, all that small business owners and managers have to do is partner with one and everything will fall in their proper places. If this assumption is valid, then it is safe to conclude that, regardless of their current circumstances and records, SE marketing companies can and will deliver the goods.
This is far from the truth. SE marketing companies are not created equal. You can find one that can exceed your expectations while there are those that are downright incompetent or unreliable. The search for the right SE marketing company is serious business. Getting stuck with unqualified SEO professionals can mean money down the drain. It is like throwing good money after bad as you should have taken a more thorough consideration of your choices in the first place.
Do you have the right template in assessing the qualifications and capabilities of search engine marketing companies? What should be your major considerations in determining the most reliable SEM Company for your small business?
You must carefully evaluate and consider the following critical issues and concerns before you make your final choice:
Performance record of Search Engine Marketing companies
You must include in your list of choices only those companies with verifiable record of their past performances. It is important that these online marketers can provide solid proof that they can deliver on their promises.
Clear analysis of the state of competition
Your SEO Company must have the available data and information that can give you a clear picture of how your main competitors are faring in their own online marketing efforts. For instance, you may have to consider the other candidates in your list if a particular SEM Company is not able to present to you basic market information such as your top competitors in specific segment or niche in the market. In addition to this, a reliable and competent SEO company must be able to present to you other critical information and data such as the number of backlinks, domain age, Google PageRank, etc.
Free Consultation 
The more established and reputable search engine marketing companies provide free consultation to prospective clients. The unreliable ones who are out for some quick buck will not spare you even a few minutes of their time. The real online marketing professionals will always discuss and consult with you before presenting their marketing proposal.