How to Find Your Business Niche
Finding your business niche is imperative. In order to truly succeed in the online world you need to stand out from your competition. Not only do you need to know your competition but have a defined market and narrowed focus
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business.
• Differentiate yourself from your competitors;
1. Narrow your focus.
For example, eVision Media offers a variety of marketing services. However, we wouldn’t get very far if we only used the keyword “marketing services” on our website or put that term on our business cards.
Instead, we promote a number of different services on our website, marketing materials and in the real world such as Brand & Marketing Consulting, Website Development, AMPLiFY! Business Academy and SEO.
Get focused and you’ll find your business niche or niches.
2. Define your target market.
Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn’t speak clearly to the people they want to reach.
Think about who wants what you’re selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?
Once you’re come up with your target audience, you can narrow down and define your business niche even more. Plus, you’ll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.
3. Know the competition.
Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.
You’ll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there’s a lot of competition, brainstorm some other keywords to optimize your site for – maybe in-office corporate training, executive fitness training and corporate weight training.
Once you have defined your business niche, you’ll be able to market your products or services more effectively.
You’ll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.
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ABOUT THE AUTHOR
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.