How to Tell When Your Site is About to get Blacklisted, De-listed, or Banned

While a high percentage of websites need never to worry about these outcomes, there those that should. The developments that usually put a website into this kind of predicament typically run along similar themes:1) The website owner decides that a presence on the search engines will be both necessary and profitable.2) SEO shopping begins with bids coming in from a handful of reputable search engine optimization companies. Another bid comes in from an unknown company promising the same results as the other bidders, but at a fraction of the cost.3) The website owners signs up with the lowball bidder.From that point forward, many websites are put in the position where they run the risk of problems with the search engines, whether they knew about the black hat techniques employed on their website or not. Here’s a list of what to look for if the previously mentioned developments sound familiar:* Keyword stuffing – This practice is one of the easiest to detect because all a website owner has to do is read the content on the site. Watch for keywords being used multiple times in a single sentence or in consecutive sentences. While this practice is unlikely to result in drastic measures by itself, it is a signal that other dangerous practices may also be in play on the site. However, the choppy and unprofessional content does carry the price of turning off any visitors who arrive at the site.* Bad neighborhood links – This is another practice that signals trouble. Outbound links to adult sites, gambling sites, and link farms will eventually put the site on the search engine’s bad guy radar.* Multiple title tags – Stacking titles allows for higher usage of keywords which can improve rankings. This is a relatively easy trick for search engines to discover and they don’t like one bit when they do.Here’s where it starts getting serious. If any of the first three tricks are detected, it might be time to bring in one of the reputable SEO companies that weren’t chosen originally to look for:* Invisible links – Invisible links are not intended for human use, they are there to fool the search engine spiders.* Cloaking – Upon discovery by the search engines, a website employing cloaking practices will get banned. The practice involves setting up a page with two sets of content; one for the spiders and one for the visitors. The content for the spiders is then crammed with keywords for a higher ranking.* Doorways and redirects – These are typically set up for relevant keywords but, when clicked, take the visitor to either unrelated content or a sales page for something else.* Invisible text – Similar to cloaking, this practice puts text in the same color as the pages’ background to allow for keyword stuffing without sacrificing user experience. Much like seeing a cockroach, seeing one of these practices is a likely indicator that there is a lot more going on than you know about.In this kind of situation, the best solution is to immediately find a reputable SEO company like the Gervais Group to undo the damage before the search engines take action against your site. For more information visit SEO Marketing Company or call (770) 529 2262