How To Use A Marketing “Swipe” File To Your Advantage
You may be wondering just what a swipe file is. Put simply, it’s a file that contains successful ad campaigns. It is a tool that will help you tremendously when it comes to advancing your copywriting skills.
Anyone who is serious about direct marketing keeps a swipe file. It can be of great assistance when you’re stuck for words or ideas. It’s not uncommon for this to happen, and when it does, you’ll be glad to have something to go to for a little inspiration.
The first thing you need to know about using a swipe file is that you aren’t authorized to copy an ad word-for-word. That is called plagiarism, which is illegal. Swipe files are only designed to be used as a guide or a starting point. Think of it as something that will help improve your copywriting skills.
So, what should you put in your file? Start by accumulating any material that was effective in getting you to take action. This could be an effort to sell a product or an attempt to get you to leave your name and email address. Save the good parts and study what it was that caught your attention or interest.
You should also pay attention to the layout designs as well as action words, headlines and sub heads. You will probably pick up on the different ways to use certain words, questions or statements. Though the language used is similar, it is altered to fit the product or service just right.
The key to a good swipe file is to collect a wide variety of styles. Then, use what you have to tailor the message for a specific target audience. It’s also recommended that you explore all the different options. Practice writing out several different editions of the same ad. This will definitely help to broaden your skills.
Copywriting skills need to be of top priority when it comes to operating an online business. Contact between prospects is slowly becoming eliminated, and therefore, you will have to be able to skillfully deliver your message through the use of words.
Don’t delay in creating a swipe file. It is a wonderful advantage for your online marketing business. The benefit it provides is two-fold: it will make better use of your time, while also improving your skills, which will help you achieve the results you want.
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