Marketing is very much a visible part of your business. No matter what kind of promotional media you use,
be it brochure printing or flyers, every business cannot ignore the fact that words in your trifold brochures for one, remain and are used long after your print media has reached its expiration date.
There is a very good chance of your target clients becoming actual buyers of your product when your print ads are readable and well understood. At first reading, your brochure printing message can convey a strong message when your target clients understand your content in the sense that you intend it to be.
So how do you convey a readable message? With plain English of course.
Plain English, or everyday language, is your brochure printing message written in a style that is easy to read and can be well understood by many people. What makes it so easy for your target clients to get it is its clear and concise style. In addition, plain English will also benefit you as the marketer because it is quicker to write, faster to read, and puts your message out there in friendlier ways.
When using plain English, you should:
Choose simple words.
You do not need to impress your target clients with highfalutin words that they do not even understand what you are trying to say. Remove unnecessary words. Instead, focus on simple, everyday words that emphasize your message in short sentences. It will go a long way in making your prospects feel comfortable with your message. Not to mention the fact that they will immediately get your message at the very first reading, usually.
Keep your sentences short.
Short and simple sentences keep your target clients attention. Do not bore them to death with too many details. They can always call on you if they need further clarification.
Create lists.
You want your ideas to sink in, try using lists in your brochure printing. Just like having an outline of your content, your list would make it easier for your target clients to get your message point-by-point.
Avoid using too many jargons.
Cut down on your use of jargons and use defined terms on the minimum.
Be specific rather than general.
Do not allow your readers to get distracted with too general a content. Use concrete examples to explain what you mean.
Finally, always remember to write as if you are talking to the reader.
What is more satisfying than having your target clients get what you really mean? When you have that kind of relationship with your prospects, it is easier to put your offer across in your trifold brochures and make a sales pitch to your readers.
